Warren County
Warren County, Pennsylvania is home to a small number of individuals who sought out the help of Penn State. Our class was tasked with this job and we created a new identity for the area. Along the way, we had the privilege of engaging directly with homeowners and city council members during visits to the area.
Branding
What I learned…
In Warren County, there was some uncertainty about what they needed from us, so it became our responsibility to identify their needs and articulate the value of our solutions. Through meetings and presentations, we honed our ability to communicate effectively using pitch decks. The firsthand interactions and visits to the area proved immensely valuable in gaining insight and building rapport with the community members.