FedEx Advertisement
For this project, our assignment was to select a company and create an advertisement targeting a specific niche audience, deviating from the company's usual approach. FedEx is renowned for its reliability and commitment to support, often associated with celebrating joyous occasions. However, I sought to take a unique angle by portraying FedEx as the dependable ally during life's toughest moments. In this ad, I aimed to showcase FedEx's unwavering reliability, even in the face of adversity.
Progress Photos
What I learned…
With limited experience in photography for projects, I took the opportunity to learn and document areas for improvement. I quickly realized that sourcing models was not always straightforward, and scheduling shoots could be challenging. However, I made note of these obstacles and have since made significant strides in refining my approach.